Two drawers of work for an independent agency

Everything on this page falls into one of two drawers. The search drawer holds the cards that wait for people who are looking for an agent: landing pages, the Maps label, the website that houses them. The ad drawer holds the cards slipped in at the front for a stretch of time, paid for by the click.

Nothing goes in either drawer before the owner has gone through the card and said yes.

Open a drawer

Pick the drawer that matches the shelf you want filled first. The other one can follow.
Searches you answer

Organic Growth

Each line of business you handle receives a dedicated page, and so does each town you serve. We rework your Google Business Profile to match, and we arrange the wording so that AI assistants can describe your agency correctly. Nothing reaches visitors until you have read it.

Entry plan at $495 monthly The entry search plan costs $495 monthly. A compact box above the tiers describes it; to hear the details, reach out to us.

See how the page work is filedOpen the four search cards

What goes into this drawer

  • One dedicated landing page per line of business your agency handles
  • One page for every town or county on your service map
  • Google Business Profile details reworked to match those pages
  • A review round on your desk ahead of every publish date
Budget set by you

Paid Ads

We draft ads for the lines and towns you name, point them away from job hunters and login seekers, and link them to the calls and form submissions that result. Begin with just one platform if you prefer, and add others whenever you wish. Each ad reaches you before it goes out.

Entry plan at $895 monthly Handling one ad platform for you is $895 a month; the money you put into that platform's own account is a separate matter.

See how ad budgets are usedOpen the three ad cards

What goes into this drawer

  • Any combination of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), whether that means one platform or all three
  • Campaign structure and ad wording built on the lines and towns you choose
  • Negative keyword lists aimed at job hunters and login seekers
  • A call or form request traced back to the click that sent it

How the cards get in

Written, dated, read, then filed

Every card, whether it becomes a landing page, a change to the Maps label or an ad, passes the same four hands. We draft it from whatever the owner hands over: the lines of business the agency lists, the towns on its map, the office address and phone line. We date it, so the owner can tell a card from March from a card of last week. The owner reads it, with the agency's compliance reviewer alongside where the agency has one. Only then does it go in the drawer.

Between the search drawer and the ad drawer sits the website, the cabinet that holds the lot. Silver works with a cabinet you own already. The Gold and Platinum cabinets are ones we build, host and keep tidy through edits.

At the month's end we count both drawers on a single sheet. Each landing page carries a tally of rings and sent forms, and every ad platform has its own column, giving the owner one count to read in place of two.

Review replies belong to this work as well. When a customer leaves a public review, we draft a reply that keeps names and every financial detail out of it, and the owner reads that draft before anything is posted.

Asked at the front of the cabinet

May I open the ad drawer alone?

Yes. A single ad platform is enough to begin, and the search drawer can be opened later, or never.

Whose card is billed by the ad platforms?

Yours. The platform logins and the card they bill remain with the owner, and our work happens inside them on invitation.

Which lines of business get a card?

Only lines the owner writes down. An unlisted line gets no card, and our cards never explain what a line is.

Tell us which drawer to pull first

Name, email and number go in the form, along with what you want filed first. For a voice instead, the optional slot lets the CEO phone you at the hour you pick.

Which lines and towns get the first cards?

Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.

Tell us about the agency, its lines and its towns

Say which lines of business you want more calls for, which towns you cover and which offices pass people your way. A few lines is plenty, a person reads every note, and customer details stay out.

Choose a weekday and a thirty-minute window. As that window opens, the number typed above gets a phone call from Ross Cohen, our CEO.

Pick the slot

Whatever you select will be echoed in this spot.

Windows are half hours on weekdays, displayed for whichever zone is chosen.

Slide the first card into the drawer

During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.

Treat the drawer below as a picture; it is no forecast.