Link building for insurance agents, filed as see-also cards
Link building for insurance agents means persuading local sites that your neighbors already read to point a reader at your agency's website. Our part is the drafting and the asking. Your part is the reading: no request goes anywhere until you have seen each word of it.
Picture each link as a see-also card dropped into a drawer that belongs to somebody else. It names your drawer and says where it stands in the room.
A card in a neighbor's drawer
What a link is, once the drawer is in your head
A chamber of commerce page is a drawer that plenty of local people open. A card inside it that gives your agency's name, a town, and a pointer to your website is a link. Our link building aims at drawers like that, where someone from your area could plausibly be looking, and skips every other.
No card is bought, rented or traded by the sack. Each one is requested by name from a site with some cause to name an agency in its own neighborhood. Each pointer opens the page that suits it: the card for one town when the group is local to it, a line page when the group cares about something your agency handles.
Which lines of business may be named on an outside page is the owner's call alone. What a line does is never described by us. Before a request leaves our desk, the wording has crossed the owner's table and, where the agency keeps a compliance reviewer, by that person as well.
Five neighbors' drawers we look in
- Chambers
Chamber and business group pages
Member lists and community pages for each place on your service map. If you already belong, we check the listing reads right. If you do not, joining is your decision.
- Teams and clubs
Sponsored team and club pages
A youth team, a league or a club that the owner already sponsors often keeps a thank-you page. We draft the line, you edit it.
- Events
Community event pages
Fairs, fundraisers and town gatherings print a roll of local supporters. We write a short card for each one you pick.
- Directories
Local directory cards
Town and county listings receive the exact spelling of your agency name, street and phone that your website uses, so no two cards disagree.
- Partner offices
Offices that already point to yours
If a neighboring office sends people toward your desk, we draft a courteous note asking whether its website can carry a pointer. You know those offices; we never invent them.
Which outside drawer takes which card, and where it points
| Outside drawer | Card we draft | Your page it opens |
|---|---|---|
| Chamber member list | A listing naming your agency and its places | The front page, or the card for your biggest town |
| Sponsored team page | One thank-you line, edited by you | The contact page |
| Event supporter roll | A short card carrying the agency name and a town | The page for the event's own town |
| Local directory | Agency name, street and phone, spelled as you supply them | The home page |
| Referring partner office | A courteous note requesting a pointer | The page for a line you choose |
From our desk to a neighbor's drawer
You hand over a service map
A list of the places your agency covers, plus the clubs, teams and events you already take part in. It becomes the map every request is drawn from.
We draft the asking card
Each request is brief and names your agency as you spell it. It gives the site editor a reason to say yes. Customer names and every financial detail are kept out of the request entirely.
You read it, then we send it
A request waits in the tray until you have gone through the exact words. Strike a sentence and the sentence is gone.
The cards that landed are counted
When the month closes we list new cards, the pages they open, and the phone rings and form entries that reached those pages. That sheet shapes the next list of drawers.
What link work asks you to put on the table
- A service map: each place your agency covers, with the important ones first
- The agency name, street address and phone, spelled exactly as they should print
- A short paragraph about the agency that you have read and like
- Any chambers, clubs, teams or events where you already have a seat
- The lines of business you are content to see named on outside pages
- Partner offices you would be glad to stand next to in a listing
- Whoever at your desk will answer if a site editor writes back
Any of these can be revised when the monthly drawer is counted.
Three link beliefs that go in the discard tray
Said at the next deskThe more links in the pile, wherever they come from, the better the drawer.
What the filed page showsA card earns its place only where a reader from your places could open that drawer. We ask for fewer cards on local pages, and buy none.
Said at the next deskLink work is a clear-out you finish once and then forget.
What the filed page showsThe list of drawers is looked at again when each month is counted, as pages go up and as you add towns or lines.
Said at the next deskA marketing company may write to other sites in your agency's name without showing you.
What the filed page showsNot at this desk. The words stay yours, and every request crosses your table before it travels.
Which search drawer carries the outreach
Carried by every search tier below
- Google Business Profile details lined up with each new page, one by one
- A routine for requesting customer reviews, with reply drafts waiting for your sign-off
- A short fact sheet on the agency, formatted so AI assistants can pick it up
- Calls and form requests tallied per page, then rolled into one report at month end
Silver
$1,495/month
Fits an agency whose website is already in place and that needs more pages hanging off it.
- 25 landing pages, assigned to your lines of business and your towns
- Strategic Content Assets, four of them, added to your site monthly
Gold
$2,495/month
Twice the page count that Silver has, together with a website built and maintained by us.
- 50 landing pages divided among lines of business and towns
- Eight new Strategic Content Assets for your website every month
- A website for the agency, built by us, with hosting and updates looked after by us as wellLifted off the total
Platinum
$3,495/month
The largest page total, with link outreach and the fullest monthly change list.
- 100 landing pages organised by line of business, town and county
- Twelve new Strategic Content Assets for your website every month
- A website for the agency, built by us and given extra pages as the plan widensLifted off the total
- Local link outreach, with edits to the Maps listing made at the same time
- A list of every change made, delivered at month end
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Questions to settle before any request travels
Does a marketing company pay sites to list an agency?
We do not. We ask the way one local office would ask another, by name and with a reason. Should a site want a sponsorship fee, that decision and that money are yours, apart from our plan.
Who picks the sites that get a request?
You do. We propose drawers drawn from your service map, and you cross off any you would rather skip.
May an outside page mention my lines of business?
Only those you decide to name, in sentences you have read. What a line does is never described on an outside page by us.
What lands on my table when the month is counted?
A sheet listing the new cards, the pages they open, and the rings and form messages tallied beside them. Link work is one column among several.
Do outreach notes carry anything about customers?
They carry your agency's name, your places and the wording you cleared. The drawer holding customer names and financial detail stays shut.
Begin with the places you serve
Tell us your name and the places your agency works through the contact form. Below the message box sits a callback slot, in case a phone conversation with the CEO on a weekday of yours suits you better.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.