Content marketing for insurance agents, dated and filed monthly
Content marketing for an agency is a steady supply of fresh cards for the drawer. Each takes up one thing a person wonders while hunting for an agent to talk with. We write them as Strategic Content Assets, stamp the date and file them under the tab a stranger would open.
You read every card before it goes in. Nothing appears under your name unless you have seen it first.
What the cards are for
A drawer that grows by a few cards each month
A site with six pages is a drawer holding six cards. Someone who types insurance agent near me
can only land on a card that exists; a town you never wrote about has no card behind its tab. Content marketing is how the drawer deepens without the agent sitting down to write.
Our content marketing follows a single rule. A Strategic Content Asset deals with reaching or choosing an agent, and never with what any product does or costs. You hand us the lines of business, the towns and any wording that is off limits, and we write inside those edges.
When the drawer is counted, we see which cards drew a ring on the phone or a message through the form, and the next batch leans toward them. A card that goes unopened gets reworded or pulled by you, instead of yellowing at the back.
Four kinds of card we draft
- Town cards
A page about serving one place
A card naming a single town or county, the office that serves it and the lines the desk handles there, built from details you provide.
- Question cards
What a person asks before reaching out
Brief pieces on contacting the office, what to gather beforehand and how the desk replies. Questions about what a product does or costs are left alone.
- Divider cards
The sorting pages between lines
Guide cards telling a reader which line page to open next, so a visitor moves through the drawer without hunting.
- Office notes
Updates in the agent's own voice
A moved address, an added desk or a fresh town on the list, drafted for you to read and date.
Which card sits behind which tab
| Tab in the drawer | Question on the card | Reader before filing |
|---|---|---|
| Town and county | Does this office serve my place | The agent in charge |
| A line the desk handles | Who there can I talk to | The agent, then any compliance reviewer |
| Reaching the office | How do I get in touch and what follows | The agent in charge |
| Moving between lines | Where do I look for the next page | The agent in charge |
| Office updates | What changed at the agency | The agent in charge |
From blank card to filed card
Gather the inputs at the desk
We ask for the lines, the towns and the phrases you want kept off every page, then list which cards are missing.
Write the draft on a fresh card
Each Strategic Content Asset is drafted in plain sentences, with customer names and every financial detail left out.
Send it across for your read
You mark it up or send it back. A compliance reviewer sees it too if your agency keeps one. Edits return to us before anything is filed.
Date it, file it, count it
The card is dated, slipped in behind its tab and linked from its neighbors. At the count, we tally each page's phone calls and its form messages.
Decisions that stay on your desk
- Which lines of business get cards
- Which towns and counties belong in the index
- Phrases the agency never wants on a page
- Whoever reads each draft before filing
- Whether a compliance reviewer sees drafts as well
- The phone line and contact page printed at the foot of every card
- Which cards you would rather write yourself
- When a card has aged enough to be reworded or pulled
Any draft can be refused, and a refused card is simply never filed.
Notions about content marketing we meet at the desk
Said at the next deskContent marketing means starting a blog the agent must keep feeding.
What the filed page showsWe write and date the cards. Your share is reading and saying yes, a smaller chore than writing.
Said at the next deskMore cards always bring more calls.
What the filed page showsA card is worth filing when it answers a question and sits behind the right tab. The tally shows which ones manage that, and we draft more like those.
Said at the next deskContent marketing requires explaining what the agency sells.
What the filed page showsOur cards stay with reaching the office and the towns served. Product details are for your pages, written by you.
Drawers of different depth for the monthly cards
Carried by every search tier below
- Google Business Profile details lined up with each new page, one by one
- A routine for requesting customer reviews, with reply drafts waiting for your sign-off
- A short fact sheet on the agency, formatted so AI assistants can pick it up
- Calls and form requests tallied per page, then rolled into one report at month end
Silver
$1,495/month
Fits an agency whose website is already in place and that needs more pages hanging off it.
- 25 landing pages, assigned to your lines of business and your towns
- Strategic Content Assets, four of them, added to your site monthly
Gold
$2,495/month
Twice the page count that Silver has, together with a website built and maintained by us.
- 50 landing pages divided among lines of business and towns
- Eight new Strategic Content Assets for your website every month
- A website for the agency, built by us, with hosting and updates looked after by us as wellLifted off the total
Platinum
$3,495/month
The largest page total, with link outreach and the fullest monthly change list.
- 100 landing pages organised by line of business, town and county
- Twelve new Strategic Content Assets for your website every month
- A website for the agency, built by us and given extra pages as the plan widensLifted off the total
- Local link outreach, with edits to the Maps listing made at the same time
- A list of every change made, delivered at month end
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Asked before the first card is filed
Will you write about specific products?
No. We stay with reaching the office and the towns served. Whatever a product does is for you to publish, on your site.
Who gives the nod before a card goes live?
You do. A compliance reviewer, if your agency has one, reads it too before it is filed.
Can a card be changed after it is filed?
Yes. Because each carries a date, you can see when it was written, and a note to us rewords or pulls any of them.
Do the cards use customer names or stories?
No. They speak about the office, the desk and the towns served, with every customer name and financial detail kept out.
How does this differ from the website work?
The website is the cabinet. Content marketing supplies what goes into the drawers inside it, a few new cards at a time.
Start a stack of cards
Hand us your lines and towns plus the number you answer. Whatever weekday and hour you set on the contact page is when the CEO dials.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.