Insurance agent paid ads, slipped to the front of the drawer
Paid ads for an insurance agency behave like a card pushed to the front of the drawer for a short spell. Every card is pinned to a single line of business or a single town from the owner's list, run it on the platform the agency picks, and pull it back out on the owner's word.
Before any ad runs, the owner has read it. Click money stays inside the agency's own platform account.
Front of the drawer
An ad is a dated card with a stop on it
A search card sits behind its tab until somebody removes it. An ad is a different animal. It carries a date when it goes in, it carries a click budget chosen by the owner, and it comes out when that budget or that decision is spent. While it is in, it links to a landing page, and a visitor who taps it arrives at a card written for that very line of business or that very town.
That pairing is why paid ads management sits beside the search drawer. The ad is the front card, the landing page is the card behind it, and both are tallied together when the month is counted.
Each ad platform publishes wording rules of its own, and the owner reads those. Every ad of ours waits in the tray until the owner has gone through it, and the agency's compliance reviewer does too where one exists. A single platform card costs $895 monthly, with clicks invoiced apart from that by the platform.
Three platform cards the drawer can hold
- Search ads
The first search card
Ads on Google Ads that appear beside what somebody types when hunting for an office, matched to the lines and towns the owner wrote down.
- Second search
The second search card
Another search platform, Bing Ads (Microsoft Advertising), slipped in once the first has been tallied, with a separate login and a column of its own.
- Social ads
The browsing card
Meta Ads (Facebook and Instagram) appear while people leaf through their feeds instead of typing a search, aimed at the owner's towns and worded as the owner has read it.
Searches the ads are told to skip
| Search held back | What sets it apart | Where the budget stays |
|---|---|---|
| Job and hiring wording | People like these are not out shopping for an agent | With searches such as insurance agent near me |
| Study material for an exam | A person preparing for a test wants books, not a desk | With the towns and lines the owner listed |
| Login and portal pages | Someone hunting for a sign-in page is not comparing offices | With the page written for that line |
| A named company's own site | Those words point at one company, not at an independent office | With searches such as independent insurance agent |
| Towns off the owner's map | The office does not serve that place | With the counties written on the list |
How paid ads find their place in the drawer
Sort the owner's two lists
The owner writes out the lines of business the agency handles and the towns it serves. Those lists decide which ads can exist.
Draft the front cards
Each ad is drafted next to the page that receives its clicks, and a negative list is drawn up beside it to turn away the searches in the table.
Read it through, then switch it on
The ad rests in a tray while the owner goes through the wording, and the compliance reviewer does likewise where the agency keeps one. After that it is switched on inside the owner's own account.
Tally the column
When the month ends, every platform's column is laid beside the landing pages: phone calls and sent forms, counted ad by ad.
What the owner has on hand before paid ads run
- The lines of business the agency wants ads for
- The towns and counties the ads should reach
- An account on the chosen platform, held in the agency's name
- A card on that account, billed by the platform for clicks
- A click budget the owner has picked for that platform
- One landing page waiting behind every ad, per line or per town
- A reader for every ad, the compliance reviewer where one exists
Not one item here is a customer's name or a financial detail, and we ask for neither.
Three beliefs about the front of the drawer
Said at the next deskThe monthly fee also buys the clicks.
What the filed page showsEach click is charged to the agency's card by the platform itself. What we bill covers the writing, the running and the counting.
Said at the next deskAn ad can work with no page behind it.
What the filed page showsA front card with no card behind it leaves the visitor at an empty tab. Ads and pages are filed as a pair.
Said at the next deskAdding a platform means emptying the drawer and starting over.
What the filed page showsCards already written carry across. A new platform brings fresh ads and a fresh column to the tally.
One, two or three platform cards
Carried by each ad plan below
- You stay in control of every ad account, and each ad gets your reading before launch
- Ad copy and keyword lists prepared for your lines and towns before anything is switched on
- Negative keywords chosen to turn away job hunters and login seekers
- Platforms take click spend from your card, which is kept apart from our plan fee
- A monthly summary with the platforms laid out next to each other
One ad platform
$895/month
One platform of your choice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
A pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) working as one set.
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Questions from the front of the drawer
Can the first ad go out on one platform alone?
Yes. A lone platform makes a fine start, and the next one is slotted in whenever the owner chooses.
Who writes the words printed on an ad?
Our hands draft the card; the owner then reads it and may change any word. A compliance reviewer at the agency sees it too, where there is one.
Which card does a click open?
The landing page written for the line or the town the ad was aimed at, not a general page when a specific one exists.
Do paid ads ever carry customer details?
Never. Ads, forms and tracking all leave customer names and every financial detail out.
What happens to a phone call that an ad produced?
It is matched to its ad and to the page it came in through, then entered in that platform's column of the tally.
Choose the first ad card
Tell us which platform should open the run and which lines and towns it should name. Reserve the optional slot if the CEO should telephone at an hour of your choosing.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.