Google Ads for insurance agents, slid in at the front of the drawer
Google Ads for insurance agents is the card you slide to the front of the drawer while the filed cards behind it are still being written. We build the account around the lines of business and the places your agency lists, draft each ad for your reading, and tally the phone rings and form messages that follow.
The card stays up front until you say take it out, and then it comes out.
A card at the front of the drawer
How the paid card sits against the filed ones
The pages on your website are cards filed behind tabs. A person finds one when their search matches the tab. A Google Ads card behaves differently: it is pushed in ahead of the filed cards, and it remains there while the account is switched on. Our Google Ads work for an agency aims every card at a single thing, one line of business in one town, and steers the reader to the landing page behind the matching tab.
We also keep a reject tray, a growing list of searches whose typists are after another errand entirely: a job, a login screen, an exam to study for. Those cards never get slid to the front. Someone who types independent insurance agent near me
is the reader the account is built around.
The money is yours. Google Ads is opened under the agency's name, and the owner's payment method settles with Google directly. Google's wording rules for ads, along with whatever rules govern financial advertising for your agency, are yours to read. Tell us what they say and each ad is drafted inside them.
Four cards that go into the Google Ads drawer
- Search ads
One card per line, per town
An ad group for each line of business in each place you name, so the words in an ad echo the tab on the landing page behind it.
- Reject tray
Searches we set aside
We add to it whenever we read what the account has been matching. It stops ad money from landing on searches about jobs, logins and exams.
- Place filters
Only the towns on your map
The account is fenced to the places on your map. A town outside it gets no card.
- Landing page
The card an ad opens to
Each ad opens onto a dedicated page showing your number and the contact form. Nothing there asks for a customer's name or finances.
From your list to a card in the account
| You tell us | Account entry | Reader arrives at |
|---|---|---|
| A line of business | An ad group named for that line | That line's own page |
| A town or a county | A place filter set to that area | The card written for that town |
| A kind of search to skip | An entry in the reject tray | Nowhere, since the ad stays off |
| A monthly spend you set | A daily ceiling inside the account | Not a page: the money stays with you |
| How you prefer to be reached | A tap-to-call button, and a route to the contact page | The front desk page |
How a Google Ads card reaches the front
You choose lines and places
Tell us which lines of business to push and which towns to cover. Nothing outside that list is advertised.
We write each ad
Short wording built from what your agency does and where. The batch comes to you, and to your compliance reviewer ahead of you if you have one.
The account opens, drawer by drawer
After you have read the cards, we load them and the ads begin. Your own billing sits behind them.
The drawer is counted each month
Phone rings and form messages are matched to the ad and page that drew them. That count is what we use to trim the reject tray and rework the list of places.
What a Google Ads account needs from your desk
- A Google Ads account under your agency's name, or the word to help open one
- The lines of business you want shown, worded as you like
- Your places, ranked by how much each matters to you
- Your payment method for the account, and a monthly figure you decide
- Any wording rules your agency already follows, written out
- The phone number, and the person at your desk who picks it up
- Whoever reads your public wording before it is published
The account sits under your name, so you can open it and look whenever you like.
Three Google Ads beliefs sent back to the desk
Said at the next deskWhen the ads switch on, the owner steps out of the picture.
What the filed page showsEach ad passes your eyes before it runs, and the monthly count shows which cards drew rings and form messages.
Said at the next deskThe management plan covers the ad budget as well.
What the filed page showsNot so. The budget is a separate sum, paid to Google from your account. Our plan pays for the work, not for the clicks.
Said at the next deskCasting wider across searches always fills the drawer sooner.
What the filed page showsAim at every search and cards arrive that no one wanted. We narrow to your lines and places, and the reject tray handles the rest.
How many ad platforms go in the drawer
Carried by each ad plan below
- You stay in control of every ad account, and each ad gets your reading before launch
- Ad copy and keyword lists prepared for your lines and towns before anything is switched on
- Negative keywords chosen to turn away job hunters and login seekers
- Platforms take click spend from your card, which is kept apart from our plan fee
- A monthly summary with the platforms laid out next to each other
One ad platform
$895/month
One platform of your choice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
A pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) working as one set.
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Owner questions about the Google Ads drawer
Which account holds the budget?
The one under your agency's name. Your payment method settles with Google, and we do the managing inside it.
May an ad name one of my lines of business?
Yes, any line you list. An ad states that your agency handles it and where to reach the desk. What the line does is never described.
Will ads or tracking carry customer details?
None. Ads, tracking and the landing page keep customer names and every financial detail out, and the form takes only the few fields the contact page shows.
How do I stop an ad?
Say the word and the card comes out of the front of the drawer. The filed cards on your website stay where they are.
Where do I see what an ad brought in?
The sheet at month's end lines up rings and form messages against each ad and its page. A lead is counted as a single ring or a single form entry, and nothing larger.
Say which lines and towns come first
Write a short note about your lines and your places in the contact form. If a phone conversation is easier, the callback slot holds the weekday and the hour for the CEO's phone call.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.