Website design for insurance agents: a cabinet with one drawer per line and per town
Website design for insurance agents begins with a cabinet plan. Every line of business your agency lists earns a drawer, every town earns another, and the contact page is the desk at the front, where a visitor at last pulls out a card and speaks to a person.
We build the cabinet and write the cards that fill it. You read each card before it is filed.
The cabinet itself
Why the drawers matter more than the paint
A one-page website is a drawer with every card tipped in as a heap. Whoever opens it must riffle through the pile for the single card they wanted. Our website design for insurance agents sorts the heap: a tab for each line the owner lists, a tab for each town and county, and a guide card in front of every tab pointing to the next.
The sorting pays twice. A person who typed insurance agent near me
can land on the card for their own town, and a search engine meets a page about a single subject. You choose which lines exist. We write that your agency handles a line and where to reach the desk, never what the line does.
Every card is drafted by us, then goes across your table (and your compliance reviewer's, if you have one) before the first one is filed.
Four parts of the cabinet
- Line pages
A drawer for each line you list
Each line of business is given a page, in wording you have signed off. When a line is added or dropped, its drawer is added or pulled.
- Town pages
A drawer for each place you serve
Each searcher is handed a card written about the town they typed, not a catch-all card for your whole map.
- Front desk
The contact page
A number to ring, one brief form and a callback slot. Who picks up at your desk, and how you follow up, is yours to arrange.
- Gold, Platinum
The cabinet kept for you
On the Gold and Platinum drawers the site is hosted and edited from our desk, so a new town or a reworded card is a note to our desk, not a chore on yours.
Tab by tab: what is inside and who approves it
| Cabinet tab | Card inside | Whose pen finishes it |
|---|---|---|
| Lines of business | One page for every line you name | Yours, after our first draft |
| Towns and counties | A separate card for every town you list | Yours: you confirm the full list |
| Front desk | Phone, form and callback slot | Yours: you supply the number and read the page |
| The office itself | A short card about the agency, in your words | Yours, sentence by sentence |
| Landing pages | Pages that search and ads open onto | Yours, and the compliance reviewer's if there is one |
How the cabinet is assembled
A drawer plan from your lists
Send the lines you handle and the places you cover. We sketch the tabs the cabinet needs and the order they sit in.
Cards written and dated
Every page gets drafted and stamped with a date, then the stack comes to you. Wording near the form sticks to the fields that exist and says nothing more.
You read, we refile
Mark any card you want changed. Revisions return to your table before they go in, and nothing is filed unread.
The cabinet opens and the count begins
After launch, each page's phone rings and form entries are tallied against it, which shows the drawers that get pulled and the ones gathering dust.
What the cabinet needs from you
- Every line of business your agency handles, named as you want it named
- The places you cover, with your favorites tabbed first
- Agency name, street address and phone, spelled just right
- A logo file and any colors your agency already uses
- A short paragraph about the office, in your own voice
- The person at your desk who answers the phone and opens form entries
- The name of anyone who reads public wording before it goes out
Short on something? Tell us, and we start the cabinet with what is on the table.
Three website beliefs we refile
Said at the next deskA website is a brochure: print it once and leave it in a corner.
What the filed page showsNew towns and changed lines mean new cards in the cabinet, and that is why edits ride along with Gold and Platinum.
Said at the next deskThe contact form ought to collect as much as it possibly can.
What the filed page showsA few boxes only, asking for who is writing, a reply address, a phone line and a few words, plus a callback slot that stays optional. Customer details and anything financial are not gathered.
Said at the next deskA new site means throwing the old drawers out and starting bare.
What the filed page showsCards worth keeping are carried across and reworded. We begin with what your pages say now and what you still want said.
Which drawer holds the cabinet
Carried by every search tier below
- Google Business Profile details lined up with each new page, one by one
- A routine for requesting customer reviews, with reply drafts waiting for your sign-off
- A short fact sheet on the agency, formatted so AI assistants can pick it up
- Calls and form requests tallied per page, then rolled into one report at month end
Silver
$1,495/month
Fits an agency whose website is already in place and that needs more pages hanging off it.
- 25 landing pages, assigned to your lines of business and your towns
- Strategic Content Assets, four of them, added to your site monthly
Gold
$2,495/month
Twice the page count that Silver has, together with a website built and maintained by us.
- 50 landing pages divided among lines of business and towns
- Eight new Strategic Content Assets for your website every month
- A website for the agency, built by us, with hosting and updates looked after by us as wellLifted off the total
Platinum
$3,495/month
The largest page total, with link outreach and the fullest monthly change list.
- 100 landing pages organised by line of business, town and county
- Twelve new Strategic Content Assets for your website every month
- A website for the agency, built by us and given extra pages as the plan widensLifted off the total
- Local link outreach, with edits to the Maps listing made at the same time
- A list of every change made, delivered at month end
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
What owners ask before building the cabinet
Does every line I handle need a drawer?
That is up to you. A page per line gives each its own tab, and you pick which lines are named. We never write what a line does.
Who drafts the wording on each page?
We draft it, and you read it. The final text reaches you first, and your compliance reviewer gets it ahead of you if you have one. The page goes up after that.
Will the site mention my customers by name?
No customer names go on any page, form or tracking card. The cabinet describes your agency and leaves out the people at your desk.
What if I open a new office or serve a new town?
Tell us the town and its drawer is added. On Gold and Platinum, that edit is ours to make.
How will I tell which drawers get used?
When each month is counted, rings and form messages are listed beside the page behind them. A drawer that stays shut will show as an empty line.
Send over your lines and your map
Let the contact form carry word of who you are and what your agency does. Prefer a voice? If you would rather be phoned, the optional callback slot is where you set the weekday and when the CEO should dial.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.