Keywords for insurance agents, filed by search size
This is the working list behind every page on the site: the keywords for insurance agents that people type when they want an agent to talk to, sorted into drawer sizes. It also lists the kinds of search we refuse to spend on or build pages for.
Where the list came from
How the list was pulled, and what was left out
We pulled 767 real phrases from four starting searches, built around finding an agent and around the lines an agent handles. Much of the pull turns out to be a different errand altogether: company and brand names, people comparing prices, wordings tied to one named line of business, job and pay searches, look-up pages and login pages. None of those are printed here, apart from a few job and pay examples. This site is about marketing, so no company, no product line and no price wording appears in the tables.
In place of raw counts, every phrase wears a drawer size. A Full drawer phrase draws at least one hundred thousand searches in a month, a Half drawer phrase at least twenty thousand, a Single tray phrase at least three thousand, while a Loose card phrase stays below that. A size describes the crowd behind those words and nothing else; it promises no calls to any agency.
Five moments at the desk, and the card each one needs
| Moment at the desk | Wording as typed | Card the drawer needs |
|---|---|---|
| Wanting an office down the road | insurance agent near me | One card for every town, matched by the Maps listing |
| Wanting an independent office | independent insurance agent | A page the owner words about how the agency is set up |
| Weighing one kind of office against another | insurance broker vs agent | A page that states, in the owner's words, which role the office plays |
| Typing the role on its own | insurance agent | The home page and one card per line of business |
| Wanting a local office | local insurance agent near me | Town and county cards that copy the agency name, street address and number from the listing |
Agent-finding searches, by drawer size
| Phrase as typed | Drawer size | The need behind the typing |
|---|---|---|
insurance agent near me | Half drawer | An office within reach |
insurance agent | Half drawer | Any agent at all, nearby or not |
agent for insurance | Half drawer | The same role, in another word order |
independent insurance agent | Single tray | An office that is not tied to a single company |
independent insurance agent near me | Single tray | An independent office within reach |
insurance agent independent | Single tray | The same wish with the words swapped |
independent agent insurance | Single tray | A third word order of that search |
local insurance agent | Loose card | A nearby office, no place named |
local insurance agent near me | Loose card | A nearby office, stated twice over |
us insurance agent | Loose card | The role with a country attached |
insurance broker vs agent | Loose card | Someone choosing between two kinds of office |
How a place gets into the search
| Way a place is named | Wording in the pull | Where it is filed |
|---|---|---|
| The two words near me | insurance agent near me | The Maps listing and one page per town |
| The single word local | local insurance agent | Town and county pages, worded for the area |
| A whole country | us insurance agent | The home page |
Families of searches we refuse to plan for
Several families in the pull are not people looking for an agent. Each one below goes into the ad accounts as a negative keyword and stays out of the page plans. Their phrases are not printed, apart from the job and pay examples, because naming a company, a brand or a line of business is not what this page is for.
Searches to turn away before any ad runs
| Family of search | Drawer size | Who is really typing |
|---|---|---|
| Wordings that name one company or brand | Half drawer | Someone hunting for that company's own page or its login |
| Wordings about prices and price comparing | Full drawer | Shoppers who want a number, not an agent |
| Wordings tied to one named line of business | Single tray | Searches that belong on a product page, not an agent page |
Job hunting: insurance agent jobs | Single tray | People looking for work |
Pay checks: insurance agent salary | Single tray | People weighing a career |
Career changers: how to become an insurance agent | Single tray | Someone thinking about the trade, not buying from it |
| Record look-ups and agent login pages | Single tray | Agents or buyers checking a record or signing in |
Reading the searcher from the wording
| How close the typist is to a call | Hint in the wording | What the cards and ads do about it |
|---|---|---|
| Learning what the role is | agent in insurance | An about page and a plain page on the role, never an ad |
| Choosing between two kinds of office | insurance broker vs agent | A page that sets out how the agency works, in the owner's words |
| Wanting a person nearby | near me and local | The Maps listing, town pages and search ads for the town |
| Wanting an independent office | independent in the wording | A page where the owner explains how the agency works with different companies |
| Ready to talk | the role plus a town, nothing else | Phone and form on every page, each counted by the page it came from |
Questions about the list
Why are no company or brand names printed here?
A search that names one company belongs to that company, so an independent agent's page cannot answer it and an ad on it would be wasted money. Names are also left out of print because this site speaks only as a marketing business and never about any company.
Why does no line of business appear in the tables?
Which lines an agency handles is the owner's decision, so this page names none of them. The owner picks the lines that get a page and signs off on each page ahead of publication.
How should a drawer size be read?
As the size of the crowd typing those words and nothing beyond that. It says nothing about calls, and nothing about who will contact an agency.
Does the list stay the same?
No. The pull is a snapshot, so the phrases are looked at again whenever pages are planned, and the owner sees what changed.
Tell us which towns the drawer should cover
Name the lines you handle and the towns where the phone should ring, and we plan the first cards around those words.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.