What each drawer costs, from the entry card to Platinum
The cabinet has two kinds of drawer. Search drawers hold the pages, the Maps label and the website, and they come in four depths. Ad platform cards are filed beside any of them, one, two or three at a time, with the money spent on clicks kept in a separate pocket.
Choose a depth below. When the choice is unclear, the contact page is the way to talk it through.
Four depths of search drawer
Carried by every search tier below
- Google Business Profile details lined up with each new page, one by one
- A routine for requesting customer reviews, with reply drafts waiting for your sign-off
- A short fact sheet on the agency, formatted so AI assistants can pick it up
- Calls and form requests tallied per page, then rolled into one report at month end
Silver
$1,495/month
Fits an agency whose website is already in place and that needs more pages hanging off it.
- 25 landing pages, assigned to your lines of business and your towns
- Strategic Content Assets, four of them, added to your site monthly
Gold
$2,495/month
Twice the page count that Silver has, together with a website built and maintained by us.
- 50 landing pages divided among lines of business and towns
- Eight new Strategic Content Assets for your website every month
- A website for the agency, built by us, with hosting and updates looked after by us as wellLifted off the total
Platinum
$3,495/month
The largest page total, with link outreach and the fullest monthly change list.
- 100 landing pages organised by line of business, town and county
- Twelve new Strategic Content Assets for your website every month
- A website for the agency, built by us and given extra pages as the plan widensLifted off the total
- Local link outreach, with edits to the Maps listing made at the same time
- A list of every change made, delivered at month end
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Cards for the ad platforms
Carried by each ad plan below
- You stay in control of every ad account, and each ad gets your reading before launch
- Ad copy and keyword lists prepared for your lines and towns before anything is switched on
- Negative keywords chosen to turn away job hunters and login seekers
- Platforms take click spend from your card, which is kept apart from our plan fee
- A monthly summary with the platforms laid out next to each other
One ad platform
$895/month
One platform of your choice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
A pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) working as one set.
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
Reading the depths
What a deeper drawer actually adds
A deeper drawer is a drawer with more tabs. More tabs means more cards to write, date and read, which is why the fee climbs with the depth and not with anything the phone does. Each card is a page, an edit to the Maps label or a piece of the website, and each is tallied when the month closes and reported just as it fell.
Cards cost time rather than shelf space, which is why the price tracks the depth. Each one rests in a tray until the owner has been through it, then goes past the agency's compliance reviewer where the agency keeps one. Nothing here forecasts how often a drawer will be pulled open.
Ads follow the same logic: each added platform brings another set of cards to write and another column to tally. The owner sets the click budget and can change it at will, because those dollars are drawn by the ad platform directly and never pass over our side of the desk.
Asked while weighing the drawers
Does opening a drawer cost anything on its own?
A drawer opens without a startup fee at every depth, and nothing is signed; filing stops the moment the owner stops it.
Whose card pays for the clicks?
The agency's own, inside the agency's own platform accounts. Our fee pays for the writing, running and tallying, and never for anything a platform bills.
What sits in the entry card?
Twenty-five landing pages, each reserved for a line of business or a town the owner lists. The rest is talked through in conversation, so a note to us is how the entry card begins.
Is a website part of any search drawer?
Gold and Platinum carry a cabinet of their own: we put the site up, host it and trim it with edits, whereas Silver fits an agency with a cabinet already on the floor, and the entry plan files its pages into that existing site too.
Can a drawer be made shallower or deeper later?
Yes. The owner moves up or down a depth, and adds or drops an ad platform card, by telling us.
Does any depth include customer or financial details?
None. At every depth, forms, ads and review replies stay clear of customer names and every financial detail.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.