Meta Ads (Facebook and Instagram) for insurance agents, handed over as a card
Meta Ads (Facebook and Instagram) for insurance agents is a card that reaches people who have not opened any drawer. They were reading a feed when your agency's name and town appeared. We build the ads, you read each one, and whoever taps through lands on the page made for that ad.
It sits next to the search work and does a different job from it.
Handed across the counter
How this card differs from the ones people hunt for
A search ad answers a request somebody typed. With Meta Ads (Facebook and Instagram) there was no request: the card is passed to a person who is reading something else. So the card has a narrower job. It gives your agency's name, a town and the line of business you choose to show, and it points one way, to the matching landing page.
Since no search is involved, the wording stays brief and unadorned. We never describe how any line works, never mention cost, and never hint at what a customer will get. The owner reads every word, and where your agency has a compliance reviewer, that person reads first.
The budget behaves as it does on any platform. You open the Meta Ads (Facebook and Instagram) account, your payment method settles with Meta, and our plan pays for the managing. Meta's wording rules for ads, and whatever rules govern financial advertising at your agency, are for you to read; once you tell us what they say, each ad is drafted within them.
Four cards in the Meta Ads drawer
- Town cards
Ads aimed at the places on your list
Each ad is pinned to the places you name, so the card is handed only to people living there.
- Wording
Ad text you have read
A headline and a few lines naming the agency and one line of business. You read the batch; your compliance reviewer sees it first if you have one.
- Picture
An image you supply or accept
A photo of your office, a logo, or a shot of the town. No customer appears in it, and no statement is lettered across it.
- Landing page
What a tap opens
A page drafted around that one ad, showing your number beside the contact form. The form has four boxes, and no financial detail is among them.
The Meta Ads card, piece by piece
| Piece of the card | Goes on it | Settled by |
|---|---|---|
| Place | Towns and counties from your service map | You, naming every place |
| Headline | Agency name plus one line of business | Our draft, then your edit |
| Picture | An office image, a logo or a town photo | You supply or accept it |
| Tap destination | One landing page drafted around that ad | Built by us, read by you |
| Budget | A monthly sum inside your account | You set it and pay Meta directly |
How a Meta Ads card gets handed out
You pick places and one line
Tell us the towns to reach and which line of business to show first. We start narrow and add more later.
We draft the batch
Ad text, a suggested picture and the landing page they open onto. Each item carries a date, and the set is sent to you whole.
You read, then the account opens
Strike whatever you would rather not say. Only the cards still standing go into the Meta Ads (Facebook and Instagram) account.
The month is counted
Each ad is lined up with the phone rings and form messages from its landing page, and together we choose which cards to rewrite, pause or leave be.
What goes on the table for this drawer
- A Meta business account for your agency, or the word to help open one
- The places to reach, with the favorites first
- The line of business to show first
- Office photos or logo files that you are entitled to use
- Your payment method and a monthly figure you decide
- Any wording rules your agency already follows, written out
- The person at your agency who reads ads before they run
A customer's name or any financial detail is never needed to build an ad.
Three beliefs about this platform, cleared out
Said at the next deskAn ad in a feed is the same job as an ad on a search page.
What the filed page showsDifferent job. Search ads reply to a typed request. A feed ad is handed to a reader who typed no request, so its wording and its landing page are written fresh for the feed.
Said at the next deskA marketing company can boost posts for your agency without showing you each one.
What the filed page showsWe boost nothing unread. Every ad crosses your table first, and anything you have not signed off is not run.
Said at the next deskThe ad budget is folded into the management price.
What the filed page showsBudget is its own sum. Meta bills your account for it, and our management covers the work around it.
Where Meta Ads (Facebook and Instagram) sits among the platform cards
Carried by each ad plan below
- You stay in control of every ad account, and each ad gets your reading before launch
- Ad copy and keyword lists prepared for your lines and towns before anything is switched on
- Negative keywords chosen to turn away job hunters and login seekers
- Platforms take click spend from your card, which is kept apart from our plan fee
- A monthly summary with the platforms laid out next to each other
One ad platform
$895/month
One platform of your choice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
A pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) working as one set.
Ad spend passes through each platform to your card and sits outside these prices. Silver pairs with a website you have already; Gold and Platinum arrive with one built and operated by us.
What owners ask about cards handed out on a feed
May an ad show customers or tell their stories?
No. Customer names, spoken lines from people and stories about them stay out of every ad. The card is about your agency and your town.
Which line of business appears?
The one you pick. An ad says your agency handles it and where to reach the desk, and never what the line does or costs.
Who pays Meta?
Your agency, straight from the account you open. Our management sits apart from the ad spend.
How do I stop an ad?
Tell us and it is paused. The filed cards on your website remain in place.
How do you judge whether an ad did anything?
We match phone rings and form messages to each landing page. A tap alone is not counted as a lead.
Tell us which towns to reach first
Name your towns in the contact form's last box. Should you prefer to hear a voice, the callback slot is where you name the weekday and hour for the CEO to dial.
Which lines and towns get the first cards?
Name the lines of business you handle, the towns and counties you want calls from, and any nearby offices that pass people your way. Leave every customer name and every financial detail out of the note.
Slide the first card into the drawer
During a call we can choose the opening cards for the drawer: which line of business goes in first, which towns are added after it, and which plan matches your volume.
Treat the drawer below as a picture; it is no forecast.